How to create a personal brand in 2020?
How to create a personal brand in 2020
So to create a personal brand in 2020? Is it really worth it?
We all know there are a lot of advantages to creating a personal brand.
For one, you have the flexibility to choose what industry you want to focus on. You can even decide to change it down the line, and your brand will still be you.
However, for some of us being at the forefront of the company can seem really be out of our element.
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” – Tim Fariss
Often, we avoid even showing our face on any platform, or speaking in front of potential clients, and putting ourselves out there. But this could really be hurting your business.
The bottom line is you’ll need to overcome your fear of creating a personal brand. Here’s how to start your journey.
Know who you are and how you want to be presented
If you are looking to build a long-lasting personal brand that reflects you and your personality as well as your professional identity, you’ll need to understand who you are as a person.
Be sure to self-reflect on your own time; list out your personal strengths and weaknesses and ask yourself:
- What am I passionate about?
- What motivates me to get up in the morning?
- What characteristics have others complimented me on?
- What problems have I helped other people solve repeatedly?
- Are there any particular experiences I could use to build my brand?
Be sure you have fully answered all of these questions. If you want a fresh perspective, it’s okay to ask the people around you for their feedback.
You might even discover that there is something you initially looked over.
Struggling to choose a specific niche, at the beginning that’s completely normal. Remember that your personal brand might change as your career grows. The best strategy is to choose a particular area you’d like to focus on and let it evolve over time.
“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over-deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!” – Navid Moazzez
Ways you can start to create a personal brand
- You should start by joining on social media and engage in non-business conversations. Join some Facebook groups where your future ideal clients may hangout.
Really get involved in the community by commenting and providing value to their questions. This is a really good way to create new friends, provide value, and promote your brand without being in the forefront.
- Create one or two areas that you want to be known for. Don’t be the person who serves everyone because your audience will be too broad.
Instead, create a brand that helps or educates a specific group. An example would be “restaurant startup coach” rather than “business coach.”
- Create a personal website. Having a web strong presence online and on social media is important. Unlike social media platforms, the content on your website you own and can control and you establish a presence. Visiting your website is one of the first steps your target audience takes towards following your authority and ultimately becoming your client.
As soon as a person visits your personal website, they should clearly be able to understand who you are, how you can help them, and how to contact you. They should feel like they’ve come to the right place. If this doesn’t happen within the first 5-7 seconds, most new visitors will leave your website.
- Just get started! Start small and start somewhere. You will never build a brand if you never try. If you have the knowledge and a specific skill then don’t be afraid to share what you know.
This can be done in ways such as content, video explanations, going to live events and networking. Let people know what areas you can help them with by being present.
What are the best platforms for building up a brand?
Choosing a social media platform is going to really depend on your business and your target audience. But here are a few most popular platforms to consider when trying deciding which is best for your brand.
- B2B – Facebook, LinkedIn, Twitter
- B2C – Facebook, Instagram, Pinterest
- Personal Brand- Facebook, LinkedIn, Instagram
* We’ll talk in more detail about which platforms work best for various industries in a later post. *
This is a great time to be a business owner. The barriers to entry to entrepreneurship have ultimately gone away. Anyone who has passion and knowledge to share can build a reputable brand and an audience online, and sell products and services.
As a personal brand, you can feel 100% secure in knowing that no one in the world can be you. Your brand is unique as you are.
Want to learn more about how to create a personal brand in 2020?
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