My family doesn’t support my business

So you decided that you want to control your own life and be your own boss.

You’ve saved up enough money to last you for a few months without your income and you’ve told your family. “I’m quitting my job to pursue a dream.” Now you get loads of reactions from your family and friends, and even coworkers.

The first thing your family will ask is what are you going to do to make money, and do you even have a plan.

The fact is many of us don’t really know what we’re doing. Starting my journey, I had no experience in many of the business concepts like taxes and sales.

Generally I had no experience or confidence to run a business and put myself out there.

Does this sound familiar?

If you have already started your entrepreneurship journey, I’m sure you can relate when I say the support from friends and family was next to nothing. What I had to learn was that most people generally never understood why I’d want to run a business rather than just go to work.

So…where is the love?

Now, you’ve tried your hardest to explain what your goals are and what you think your purpose is. You’ve setup a website and gotten some nice business cards. You tell everyone you know.

“Surely I’ll be getting sales, and everyone will spread the word for me.” You tell yourself.

But to your surprise no one buys or even inquiries about your new business. (Except for the occasional, “how’s your business going?” comment. You really expected more from your family.

You initially expected your family and friends to support you and help you gain more traction to your business. But now, you feel completely rejected, laughed at and criticized.

Trust me I know all too well how sucky it can feel, but you are not alone.

Many of us have been in these shoes. The number one thing you need to remember in order to get past this, is to learn to not care so much about what other people think and say.

Bottom line, there are several factors that could contribute to them not wanting to make a purchase. Many of these reasons have nothing to do with your product or service.

  1. This is your dream.

You should not be afraid to pursue the dream you are passionate about because of how others may react to it. It’s not their place to fulfill your dream; you have to do it yourself.

Sure, rejections hurt but push past it and understand that success is still a possibility. Don’t live your life full of regrets.

Follow your heart, not expectations of others.

  1. They are not your audience.

Another reason that no one is moved to take action could be because they aren’t your target audience.

Chances are what you have to offer doesn’t really benefit your friends and family and that’s okay. There are plenty of people out of your immediate network looking for what you have to offer.

Get out of your circle, and find who your audience is. Once you narrow that down, you’ll know who to target, what they like, and where they hang out.

  1. They don’t really understand.

Most family who don’t support you just can’t really understand what it is you are trying to do. If your family is anything like mine there are almost no entrepreneurs. Everyone typically graduates and goes to work until they can’t work anymore.

So if they voice out their opinion they aren’t usually initially trying to kill your dream. They are simply concerned with the path you have chosen.

This used to be really upsetting when trying to explain to my family what I wanted to accomplish and I received a negative or passive response.

But now, I don’t take it to heart when people discourage me. This is because I already know what I’m working to establish and I’m very positive about my journey.

  1. There may be some insecurity issues.

Sometimes when you have started something new that has the potential to make you successful there can be some insecurities from people you know.

This can be an issue that they personally have within themselves for not pursuing their own dreams or possibly even jealousy.

You can only focus on yourself and your goals. Ignore the negative criticism and keep it moving in a positive direction.

  1. Get around like minded people.

The easiest and most effective way to get rid of the negativity is to get around other like-minded people.  You can do this either in person or online through social media.

No matter what, you’ll want to join a community who can closely relate to your journey and can provide you with support as well as accountability.

  1. You can do this without their support.

It’s normal to want support and encouragement from your friends and family, but you can to do what you want to do without it.

There are so many people in the world who need what you have to offer.

If you stay focused and don’t get discouraged through your journey you’ll be able to achieve everything you want.

As you continue you’ll find that support comes in many different ways.

Of course you don’t know exactly what the future holds, but live your life positively without regrets.

You can achieve everything you put your mind to. Don’t be afraid, don’t look back, and keep pressing forward!


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